Publish and Flourish
A Consultant's Guide
How to Boost Visibility and Earnings through a Publishing Strategy
by Garry Schaeffer & Dr. Tony Alessandra
John Wiley & Sons, Inc.
1992
ISBN 0471571164
400 pages
MSRP $24.95
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Publish and Flourish is not the usual book on self-publishing. This is a book for consultants, professional speakers, and trainers to help them to move up to the next level of business. Schaeffer and Alessandra are convinced that writing and publishing a good book in your area of expertise will demonstrate that expertise to the world.
Publish and Flourish suggests that you start slowly by writing and marketing articles. They expect you to gain in confidence, as your articles are positively received, and this is a sensible approach. As you gain experience writing and publishing articles, you can start on your full book.
The authors devote chapters to increasing writing productivity and adding panache to your points, so they give a good grounding in how to get the book written. Then they outline the ways to use your new book to promote your services.
This is an excellent book for any consultant, speaker or trainer who is starting to consider the possibility of writing a book to increase business.
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