spawn spawn logo






Sign Up for the
SPAWNews Newsletter and
Get a FREE Report Too!



SPAWNews is packed with writing, editing, illustrating, and publishing information. Each month you receive market opportunities, events, and articles you can use now!
Not sure? Check out back issues of SPAWNews on our blog, or in the older SPAWNews archives)

The Savvy Book Marketer’s Guide to Successful Social Marketing

successful social marketing
The Savvy Book Marketer’s Guide to Successful Social Marketing
By Dana Lynn Smith
Texana Publishing Consultants, LLC, 2009
211 pages, $24.00, ebook (free excerpt available)
For free book marketing tips, check out Dana’s blog at
To order the book here!

Review by Sandra Jones Cropsey

Finally, someone has turned the light on for social marketing and all under one roof! The Savvy Book Marketer’s Guide to Social Marketing is just that—SAVVY. From page one —How to Use This Book—Dana recognizes how daunting a task Internet marketing itself can be, especially for those of us who find the whole social marketing scene intimidating. The face of marketing has changed so very much in recent years that I find myself describing what often seems to be a fruitless exercise as wrestling a bear every day all day, only to be whipped again at close of the day to scamper off to dreamland where dreams of being pursued by hideous aliens is far less stressful.

While I have been a fan of Dana’s newsletter and blog, I was delighted when asked to review Dana’s newest book. Those of us who have been around the block a few times sometimes feel as though we are caught in a perpetual revolving door when it comes to Twitter, Facebook, My Space, Linked In, etc. To put it quite simply, we are computer challenged, which in layman’s terms translates to mean that while we have finally accepted that if we press “delete,” Rhode Island will not disappear, we still pause when the computer asks: “Are you sure you want to do that?” Presently, my personal response is: “I’m not competent to make that decision. Let me go ask the blender.”

Dana breaks the whole social marketing pie down into pieces far more palatable and a lot less daunting. Each chapter addresses a particular aspect of social marketing, defines the process in terms a non-gifted three-year-old like myself could understand with specific guidelines and resources at the end of each chapter. And if that were not enough, toward the end of the book, Dana directs us with specific questions and guidelines for “Developing a Successful Social Marketing Plan.” Hallelujah!

With 15 years of publishing and marketing experience, Dana knows the book business, but more importantly, she knows the people for whom she is writing. She knows her audience! With the emergence of Internet marketing and now specifically social marketing, some of us, instead of “hiding our light under a bushel,” have been hiding under that bushel ourselves from fear of being forced to tackle that always-hungry bear known as “social marketing.” God will surely reward Dana Lynn Smith for this detailed explanation and indispensable guide to social marketing, and for those of us who are still trying to figure out why you would want “x” to equal three in the first place: THANK YOU for this life preserver!

In conclusion, if you purchase one book this year on Internet marketing, do yourself a huge favor and select The Savvy Book Marketer’s Guide to Social Marketing. It may save your sanity and certainly your self-esteem.

– Sandra Jones Cropsey is author of Who’s There? and Tinker’s Christmas, which is scheduled for production as a play this year. Her web site is



Popular Articles
on Writing, Editing
Publishing &


spawn spawn