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SPAWN Teleseminar: Build Buzz for Your Book

by SusanDaffron on November 7, 2009

Attention SPAWN Members!

Mark your calendar for our first member teleseminar with Sandra Beckwith.

Thursday December 10 at 1 pm (Pacific).

There’s no way around it: All authors need to promote their books and while those using the traditional publishing model usually get a little help from the publisher, self-published authors don’t have any support at all unless they purchase a pricy promotion package. “How to Build Book Buzz” will teach participants how to snag priceless media attention for their books, whether the books have been in stores for one week or 101 weeks. Save money on consultants and related services by learning how to:

  • Zero in on your target audience and the media they read, watch and listen to
  • Create and use the most effective publicity tool available for both fiction and nonfiction
  • Use the most affordable and effective press release distribution services
  • Generate priceless exposure online through virtual book tours
  • Maximize the single technique that will keep your book in the news for years

We’ll send out more information about the call, including call-in instructions in early December.

About Sandra Beckwith

Sandra Beckwith is a former publicist who shares her award-winning expertise with others as the author of three publicity how-to books and as a publicity workshop presenter and e-course instructor. She is the author of Build Book Buzz Publicity Forms & Templates; Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions; and Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement. Her popular book publicity e-course for self-published authors and free book publicity e-zine, Build Book Buzz, help authors learn how to generate media exposure for their books. Sandra has been a speaker at the American Society of Journalists and Authors annual conference several times, presented workshops at the University of Wisconsin Writer’s Institute, and led workshops or been a keynote speaker at a wide range of nonprofit and small business conferences nationwide. She is leading two workshops at the Florida Writers Association annual conference in October. Sandra is also a freelance writer; her work has appeared in Woman’s Day, Relish, American Profile, Black Enterprise, GRIT, e-Pregnancy, VFW Magazine, Old House Journal, MyBusiness, the Chicago Tribune, the Los Angeles Times, and many other consumer, custom and trade publications. She has a journalism and public relations degree from Utica College of Syracuse University. For more information, please visit www.buildbookbuzz.com.

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